On February 16th , 2017, was held the 3rd seminar of retailers organized by Dualest Russia. This event brought together Russian, Kazakh and Belarusian retailers. Their number was even greater than in previous years. The aim of the seminar was to exchange experiences, take stock of the year 2016, present the commercial launch plans for new products and introduce new brands, and finally discuss the business outlook for 2017.
Guillaume Dubuis, President of Dualest, thanked the many participants present at this new seminar and presented the reshuffled team of the department Aroma Décor. He also made a positive assessment of the year 2016, pointing out that 2017 is expected to be another year of growth.
The Dualest team had prepared various presentations of the new collections already well known such as Lampe Berger, Plantes & Parfums de Provence and Esteban Paris Parfums. It was also the occasion to introduce the arrival on the Russian market of the organic brand Terre d’Oc for an opening to the world of teas and cosmetics.
The Dualest team was also able to present its new partnership with the famous Yankee Candle brand which Dualest will start distributing in Russia and Belarus in 2017.
During these presentations, the participants were able to test the different fragrances offered, appreciate these new products and give their first impressions.
During the seminar, the commercial environment and the communication and marketing strategies were presented with a single objective: to increase the prominence of these brands in the different markets.
At the end of the seminar, a round table was organized so that everyone could present their own experience and different perspectives for the future.